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Design Thinking for Data-Driven App Development · Quiz 2 · 3 Aug 2025 · May 2025 term

Question 8: Which of the following best reflects the relationship bet…

Question 8

+1 markOne correct option

Which of the following best reflects the relationship between design research and marketing research in understanding user needs?
1. Marketing research generate value for the organization, design research generate value for the end user
2. Marketing research offers qualitative depth, while design research scales insights across demographics
3. Design research uncovers deep user needs from small samples; marketing research reveals broad purchasing patterns
4. Designers and marketers should work independently to avoid conflicts in user insights and product positioning
Select the correct option using the codes given below:

  1. A

    1, 2 and 3 only

  2. B

    1, 2 and 4 only

  3. C

    1 and 3 only

  4. D

    1, 3 and 4 only

Show answer

Correct answer

  • C

    1 and 3 only

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Question 8 of 25 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) Quiz 2 paper sat on 3 Aug 2025, in the May 2025 term (IIT M IMPROVEMENT AN EXAM QIM2 03 Aug 2025). It carries 1 mark.

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