Quiz Space

Design Thinking for Data-Driven App Development · End Term · 24 Dec 2023 · September 2023 term · Set ADB3

Question 20: Consider the following case -\ App: "GroceriesGo" - an a…

Question 20

+1 markOne correct option

Consider the following case -
App: "GroceriesGo" - an app for ordering fresh groceries online with delivery.
Target Audience: Busy professionals and families who value time and convenience.
Website Goal: Increase app downloads and user engagement.
Given the target audience, what should be the PRIMARY focus of the website's design?

  1. A

    Eye-catching visuals and interactive elements.

  2. B

    Clear navigation and concise information about GroceriesGo's features.

  3. C

    Detailed descriptions of available grocery items and their origins.

  4. D

    Testimonials from satisfied customers and influencers.

Show answer

Correct answer

  • B

    Clear navigation and concise information about GroceriesGo's features.

See the whole paperTake it as a mock test

Question 20 of 26 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) End Term paper sat on 24 Dec 2023, in the September 2023 term (IIT M DEGREE FN EXAM FDB1 24 Dec 2023). It carries 1 mark.

More questions from this paper

  1. Q1Section A (1 x 15 = 15 marks) CHOOSE ONE AND ANSWER THE QUESTION ON THE PROVIDED SHEETS ONLY. I. Read the provided prob…
  2. Q2Which statement accurately describes the main difference between projects and routine operations?
  3. Q3State whether the following statement is true or false:\ “Agile methodologies often seek user feedback.”
  4. Q4What is the primary objective of App Store Optimization (ASO)?
  5. Q5How does brand recall contribute to a company's competitive advantage in the market?
  6. Q6How does Google App Campaigns (formerly UAC) differ from traditional advertising strategies?
  7. Q7What among the following are the benefits of a UX design framework?\ UX frameworks support creating solutions that addr…
  8. Q8What is the main goal of a low-fidelity prototype?
  9. Q9Fill in the blank: Responsive web design allows a website to change automatically depending on _.
  10. Q10In the Conflict of Interest module, why is it crucial to discern the intersection of personal and professional conflict…
  11. Q11During a design sprint, a team faces a deadlock in choosing between two equally viable solutions. What set of steps cou…
  12. Q12The following image of a “Collapsible Silicone Water Bottle” is an example of which of the following TRIZ principles? C…
  13. Q13In Design Thinking, how might overemphasize feasibility during the Solve phase limit the innovation potential?
  14. Q14In the video lectures about Innovation and Serendipity, the construction of the Shivanasamudra Hydroelectric power plan…
  15. Q15Which approach is suggested for generating ideas in the second iteration of the solve phase in design thinking?
  16. Q16A clothing retailer receives customer feedback indicating dissatisfaction with the limited sizing options available for…
  17. Q17Describe a scenario where using the "Fly on the Wall" technique in the Empathize Phase might yield more insightful resu…
  18. Q18From the puzzles discussed, what is the advantage of employing ‘speed bumps’ on roads?
  19. Q19The design thinking process emphasizes the need to balance diverse viewpoints and stakeholder interests. What deeper co…
  20. Q21Continued From the Caselet…\ Given the website goals and target audience, which call to action (CTA) among the followin…
  21. Q22What are the three pillars of innovation?
  22. Q23What is the relationship between intrapreneurship and crowdsourcing?
  23. Q24Throughout the course, we have placed importance of having a digital marketing checklist ready. What is the primary pur…
  24. Q25What is the primary difference between the objectives of designers and marketers?
  25. Q26What does "Bulletproofing" ideas in Design Thinking involve?