A leading European two-wheeler manufacturer is trying to build an ideal scooter for the Indian market. Which of the following tools will help him understand: how important the attributes such as Engine Capacity, LED Lights, Fuel Efficiency, and Smart Connect Technology are to the customers?
Data Envelopment Analysis
Conjoint Analysis
Chi-Square test
Both Data Envelopment Analysis & Chi-Square test
The objective function of the linear programming model using pair-wise judgments:
Maximize the distance from the ideal point
Minimize the distance from the ideal point
Minimize the poorness of fit
Both Maximize the distance from the ideal point & Minimize the poorness of fit
Both Minimize the distance from the ideal point & Minimize the poorness of fit
What is the format of data needed for performing the conjoint analysis using the Statistical or Linear Regression Approach?
Consumer Choice Data is Ratings
Consumer Choice Data is Pairwise Comparison
Value of the attributes are continuous
Value of the product attributes are categorical
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The IIT Madras BS Business Analytics (Business Analytics) End Term paper sat on 7 Aug 2022, in the May 2022 term, set QPB1: 28 questions for 55 marks in 180 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.
| Feature | Business Analytics End Term 7 Aug 2022 Set QPB1 at a glance |
|---|---|
| Term | May 2022 term |
| Subject | Business Analytics |
| Course code | BSMS2002 |
| Questions | 28 |
| Marks | 55 |
| Duration | 180 min |
| MCQ | 8 |
| MSQ | 5 |
| Numerical | 15 |
| Official paper | IIT M FOUNDATION DIPLOMA ENDTERM QPD1 07 Aug 2022 IBA NS |
| Negative marking | No negative marking. |
| Updated |
