Question 49
The following scenario is purely hypothetical Dr. Milo wants to advertise his new brand of turion centres called “Torture Students”. Currently promotion plans are underway for this year’s admission. Advertising alternatives include TV, Radio and Social Media. The estimated audiences per advertisement (who will enrol after viewing the advertisement) and costs per advertisement for the different alternatives are shown in Table-3. To ensure a balanced use of advertisement media (1) radio advertisements must not exceed 70% of the total number of advertisements authorised (2) amount authorised for TV advertisements should account for at least 30% of the total spending (3) Amount of spending on social media advertisements cannot exceed more than 25% of the other two spending. The promotional budget is limited to Rs. 1,82,000, and Dr. Milo wants to use all the available money to maximize the number of enrolments. Then answer the given subquestions.