Question 33
The following scenario is purely hypothetical Dr. Milo wants to advertise his new brand of turion centres called “Torture Students”. Currently promotion plans are underway for this year’s admission. Advertising alternatives include TV, Radio and Social Media. The estimated audiences per advertisement (who will enrol after viewing the advertisement) and costs per advertisement for the different alternatives are shown in Table-3. To ensure a balanced use of advertisement media (1) radio advertisements must not exceed 70% of the total number of advertisements authorised (2) amount authorised for TV advertisements should account for at least 30% of the total spending (3) Amount of spending on social media advertisements cannot exceed more than 25% of the other two spending. The promotional budget is limited to Rs. 1,82,000, and Dr. Milo wants to use all the available money to maximize the number of enrolments. Then answer the given subquestions.
For the sake of argument, assume that Dr. Milo is an operations expert (irrespective of your answer to any of the previous questions). Then, for the solution (Rs. 1,05,000 in TV and Rs. 32,000 in Social Media and Rs. 45,000 in Radio are made) how many (count) decision variables in the dual (which is formulated based on the standard (canonical) form of the primal) will have a non-zero value?