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Business Analytics · End Term · 10 May 2026 · January 2026 term

Question 23: The following scenario is purely hypothetical You are in…

Question 23

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The following scenario is purely hypothetical You are in the process of selecting an ideal car from several available options. The decision depends on three key attributes: • Brand: Hyundai, Maruti Suzuki, and Volkswagen • Gearbox type: Manual and Automatic • Engine displacement (CC): 1000 CC, 1300 CC, and 1500 CC Your preferences are as follows: • Among brands, Hyundai is least preferred, followed by Maruti Suzuki, while Volkswagen is most preferred. • Automatic gearbox is preferred over Manual. • For engine capacity, 1500 CC > 1300 CC > 1000 CC in terms of performance and preference. Using these inputs, you build a regression model to quantify your preferences. The estimated coefficients of the model are provided in Figure 2.

Based on the above data,answer the given sub-questions

The following scenario is purely hypothetical You are in the process of selecting an ideal car from several available op

How much is the weightage provided by the customer for the Engine? (Note: Enter the answer in “%” rounded to two decimal places without the “%” symbol. For example, if the answer is “0.7354%”, then enter it as “0.74”)

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Question 23 of 51 in the IIT Madras BS Business Analytics (Business Analytics) End Term paper sat on 10 May 2026, in the January 2026 term (Business Analytics 06 May 26). It carries 1.5 marks.

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