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May 2026 term · Business Data Management · BSMS2001

Business Data Management Quiz 1: 19 July 2026 (May 2026 term)

The IIT Madras BS Business Data Management (BDM) Quiz 1 paper sat on 19 Jul 2026, in the May 2026 term: 23 questions for 50 marks in 120 minutes. Every question is below with its answer. Take it as a timed mock test to be marked, or read it through first.

Questions
23
Marks
50
Duration
120 min
MCQ
23

Updated

Official paper: Business Data Management 16 Jul 26 · No negative marking.

Question 1

+1 markOne correct option

What is the primary definition of 'needs' in economics?

  1. A

    Goods that enhance quality of life

  2. B

    Essential requirements for survival and well-being such as food, clothing, and shelter

  3. C

    Products people wish to buy but cannot afford

  4. D

    Items available in unlimited supply

Show answer

Correct answer

  • B

    Essential requirements for survival and well-being such as food, clothing, and shelter

Question 2

+1 markOne correct option

Which of the following best describes the term 'insatiable wants'?

  1. A

    Wants that can be fully satisfied over time

  2. B

    Wants that are limited in nature

  3. C

    Unlimited human wants that are never fully satisfied

  4. D

    Wants that are only driven by affordability

Show answer

Correct answer

  • C

    Unlimited human wants that are never fully satisfied

Question 3

+1 markOne correct option

Economics is best described as:

  1. A

    The study of money and banking only

  2. B

    The science of constrained choices and allocation of scarce resources to meet unlimited human wants

  3. C

    A guaranteed path to business success

  4. D

    The study of government taxation

Show answer

Correct answer

  • B

    The science of constrained choices and allocation of scarce resources to meet unlimited human wants

Question 4

+1 markOne correct option

Which of the following is an example of a 'free good' in economics?

  1. A

    A loaf of bread

  2. B

    A bottle of mineral water

  3. C

    Air

  4. D

    A government-subsidized medicine

Show answer

Correct answer

  • C

    Air

Question 5

+1 markOne correct option

Microeconomics focuses on:

  1. A

    The economy, including GDP and inflation

  2. B

    Government budget allocation at a national level

  3. C

    Smaller parts of the economy such as individual consumers and businesses

  4. D

    International trade policies

Show answer

Correct answer

  • C

    Smaller parts of the economy such as individual consumers and businesses

Question 6

+1 markOne correct option

Which of the following goods would most likely have inelastic demand?

  1. A

    Luxury handbags

  2. B

    Restaurant meals

  3. C

    Mobile phones

  4. D

    Branded clothing

  5. E

    None of these

Show answer

Correct answer

  • E

    None of these

Question 7

+2 marksOne correct option

Amazon prime raises subscription prices and many subscribers cancel. This is an example of:

  1. A

    Inelastic demand, because many people cancelled

  2. B

    Elastic demand, because the quantity demanded responded substantially to the price change

  3. C

    Unit elastic demand, because the change in demand was proportional

  4. D

    Perfectly inelastic demand, because Amazon Prime is a necessity

Show answer

Correct answer

  • B

    Elastic demand, because the quantity demanded responded substantially to the price change

Question 8

+2 marksOne correct option

In which of the below mentioned context is purchase volume is a better yardstick to differentiate than purchase value

  1. A

    In B2C and sometimes B2B

  2. B

    In B2B but not B2C

  3. C

    Both B2C and B2B

  4. D

    None of these

Show answer

Correct answer

  • D

    None of these

Question 9

+2 marksOne correct option

The committee for IIT M BS Cultural Fest Paradox 2027 was formed. They decided to order newer hoodies, since there were a lot of student complaints on the product quality of hoodies that was sold earlier. A demand of 2000 hoodies was forecasted based on prior estimates. Each hoodie was to roughly cost 2000 rupees. Brand ASA was chosen as the new supplier. However, they were unable to make the customizations. Each customization (Name, Hoodie Number and IIT M logo) cost 200 rupees/ hoodie. AJB was selected as vendor to customize them. Given the expenses involved a committee was involved that monitored the purchases made. The buying situations here are

  1. A

    New task and straight rebuy

  2. B

    New task and modified rebuy

  3. C

    Modified rebuy and straight rebuy

  4. D

    Modified rebuy and new task

  5. E

    New task and new task

Show answer

Correct answer

  • B

    New task and modified rebuy

Question 10

+2 marksOne correct option

If the price of petrol increases by 10% and quantity demanded falls by only 3%, the PED ratio is approximately:

  1. A

    3.33 — elastic

  2. B

    0.3 — inelastic

  3. C

    1.0 — unit elastic

  4. D

    10.0 — perfectly elastic

Show answer

Correct answer

  • B

    0.3 — inelastic

Question 11

+2 marksOne correct option

Which of the following correctly distinguishes 'wants' from 'desire' in economics?

  1. A

    Wants are unlimited; desires are limited

  2. B

    Wants enhance quality of life while desire is constrained by affordability — a person may desire something but lack the purchasing power to demand it

  3. C

    Desire is always backed by purchasing power; wants are not

  4. D

    Wants and desires are interchangeable terms in economics

Show answer

Correct answer

  • B

    Wants enhance quality of life while desire is constrained by affordability — a person may desire something but lack the purchasing power to demand it

Question 12

+2 marksOne correct option

Suppose conflict escalates between the US and Iran. This conflict leads to a naval blockade in the Strait of Hormuz, a critical transit route through which 20% of the world's crude oil passes. At the same time, widespread panic drives regular consumers and commercial airlines to stockpile fuel out of fear that supplies will dry up by the following week. This sudden surge in panic buying, happening along with the supply disruption, creates a severe oil shortage.
How do these two events happening at the exact same time affect the global equilibrium price (P*) and equilibrium quantity (Q*) of crude oil?

  1. A

    Price will decrease; Quantity will increase.

  2. B

    Price will increase; Quantity change is uncertain

  3. C

    Price change is uncertain; Quantity will decrease.

  4. D

    Price will increase; Quantity will decrease.

Show answer

Correct answer

  • B

    Price will increase; Quantity change is uncertain

Question 13

+2 marksOne correct option

Assume, Apple launches its latest flagship iPhone-17. Simultaneously, two market forces occur: First, a global semiconductor microchip shortage severely limits manufacturing output due to trade deal tariff issues. Second, Google launches an aggressive marketing campaign during 2026 ICC Men's T20 World Cup, that successfully convinces millions of premium smartphone users to switch to Android devices.
Assuming the drop in iPhone consumer demand is identical in magnitude to the drop in production supply, what will happen to the equilibrium price (P*) and quantity (Q*) of the new iPhone?

  1. A

    Price will remain unchanged; Quantity will decrease.

  2. B

    Price will increase; Quantity will remain unchanged.

  3. C

    Price will decrease; Quantity will decrease.

  4. D

    Price will remain unchanged; Quantity will increase.

Show answer

Correct answer

  • A

    Price will remain unchanged; Quantity will decrease.

Question 14

+2 marksOne correct option

Use the above diagram as your geometric guide for the Question below
The student-run night canteen at IIT Madras faces a sudden supply shock due to a harvest failure in villages near Chennai, causing onion prices to rise. Baseline Equilibrium E is indicated by a green dot in the figure. Based on the graph, what is the initial equilibrium price (P*) per kilogram and the total baseline revenue generated by the onion suppliers?

  1. A

    P* = ₹100; Total Revenue = 0

  2. B

    P* = ₹80; Total Revenue = ₹1,600

  3. C

    P* = ₹50; Total Revenue = ₹2,500

  4. D

    P* =₹50; Total Revenue = ₹5,000

Show answer

Correct answer

  • C

    P* = ₹50; Total Revenue = ₹2,500

Question 15

+3 marksOne correct option

Which of the following correctly distinguish microeconomics from macroeconomics?
i) Microeconomics studies the impact of Trump tariffs on individual Indian businesses; Macroeconomics studies the impact on India's overall GDP and employment rate. ii) Microeconomics uses a top-down approach; Macroeconomics uses a bottom-up approach. iii) Macroeconomics focuses on how an IPL franchise allocates its budget across players. iv) Both micro and macroeconomics involve constrained choices and optimization under resource limitations. v) Micro refers to small or makro and Macro refers to large or mikro.

  1. A

    i, ii, iii, iv, v

  2. B

    i, iv, v

  3. C

    i, ii, v

  4. D

    i, iii, iv

  5. E

    None of these

Show answer

Correct answer

  • E

    None of these

Question 16

+3 marksOne correct option

Agreements and contracts are higher in B2B mainly in comparison to B2C since

  1. A

    The customer is a business entity

  2. B

    The purchase volume is high

  3. C

    The purchase value is higher

  4. D

    Many people are involved in decision making

  5. E

    All of these

Show answer

Correct answer

  • C

    The purchase value is higher

Question 17

+3 marksOne correct option

A farmer's association argues that 'good news for farming' (a bumper crop/excellent harvest) can sometimes be 'bad news for farmers' financially. Which economic concept best explains this paradox?

  1. A

    The Law of Supply — higher supply always increases revenue

  2. B

    Inelastic demand for agricultural produce — a large increase in supply causes a proportionately larger fall in price, reducing total revenue

  3. C

    Economies of scope — producing more variety increases costs

  4. D

    Elastic demand — consumers buy significantly more when prices fall, maintaining revenue

Show answer

Correct answer

  • B

    Inelastic demand for agricultural produce — a large increase in supply causes a proportionately larger fall in price, reducing total revenue

Question 18

+3 marksOne correct option

Mini Case Study
The Economics of a Campus Mess: How Price Controls Create Shortages In the IIT Madras campus
In the IIT Madras campus, "R-Goura's" is a private contract student dining mess that serves approximately 400 to 500 students per semester. At the beginning of each academic term, students register their preferences among 10 available campus messes. Due to high demand for certain dining options, a computerized random selection process finalizes students’ allocation. R-Goura's distinguishes itself by offering a dynamic, rotating menu for a standard 4-course meal that is high in demand.
The Economic problems for R-Goura's Mess:
To provide financial predictability for students, the institute mandates that subscription rates are strictly fixed for the entire semester. R-Goura's cannot alter its prices in between semester (Price inelastic), regardless of fluctuations in commodity prices, supply chain disruptions, or shifts in student preferences .
Let us assume that at the start of the semester, the equilibrium price for a semester-long premium mess subscription under normal market conditions is calculated to be ₹15,000 per student. At this rate, exactly 450 students want to join, matching the mess’s optimal operational capacity.
However, the student senate and administration cap the maximum allowable semester rate at ₹12,000 per student. Midway through the semester, a sudden surge in gas prices, wholesale vegetable and fuel prices happened due to US-Iran geopolitical tensions, resulting in a shift in the operational cost structures across campus.
Answer the subquestions based on your understanding of how supply, demand, and market equilibrium principles apply to this case study.

Prior to the price cap, what was the natural equilibrium price (P*) and equilibrium quantity (Q*) of students that R-Goura's would host without administrative intervention?

  1. A

    P* = ₹15,000; Q* = 450 students

  2. B

    P* = ₹16,500; Q* = 420 students

  3. C

    P* = ₹12,000; Q* = 330 students

  4. D

    P* = ₹14,000; Q* = 470 students

Show answer

Correct answer

  • A

    P* = ₹15,000; Q* = 450 students

Question 19

+3 marksOne correct option

Mini Case Study
The Economics of a Campus Mess: How Price Controls Create Shortages In the IIT Madras campus
In the IIT Madras campus, "R-Goura's" is a private contract student dining mess that serves approximately 400 to 500 students per semester. At the beginning of each academic term, students register their preferences among 10 available campus messes. Due to high demand for certain dining options, a computerized random selection process finalizes students’ allocation. R-Goura's distinguishes itself by offering a dynamic, rotating menu for a standard 4-course meal that is high in demand.
The Economic problems for R-Goura's Mess:
To provide financial predictability for students, the institute mandates that subscription rates are strictly fixed for the entire semester. R-Goura's cannot alter its prices in between semester (Price inelastic), regardless of fluctuations in commodity prices, supply chain disruptions, or shifts in student preferences .
Let us assume that at the start of the semester, the equilibrium price for a semester-long premium mess subscription under normal market conditions is calculated to be ₹15,000 per student. At this rate, exactly 450 students want to join, matching the mess’s optimal operational capacity.
However, the student senate and administration cap the maximum allowable semester rate at ₹12,000 per student. Midway through the semester, a sudden surge in gas prices, wholesale vegetable and fuel prices happened due to US-Iran geopolitical tensions, resulting in a shift in the operational cost structures across campus.
Answer the subquestions based on your understanding of how supply, demand, and market equilibrium principles apply to this case study.

Suppose the initial market demand function for the R-Goura's mess subscription per semester is given by Qd = 750−0.02P, and the market supply function is Qs = −150+0.04P, where P is the price in Rupees. If the administration sets a fixed price ceiling of ₹12,000 per semester, what is the resulting shortage (excess demand) of student slots?

  1. A

    0 students (Market clears)

  2. B

    180 students

  3. C

    210 students

  4. D

    150 students

Show answer

Correct answer

  • B

    180 students

Question 20

+3 marksOne correct option

Mini Case Study
The Economics of a Campus Mess: How Price Controls Create Shortages In the IIT Madras campus
In the IIT Madras campus, "R-Goura's" is a private contract student dining mess that serves approximately 400 to 500 students per semester. At the beginning of each academic term, students register their preferences among 10 available campus messes. Due to high demand for certain dining options, a computerized random selection process finalizes students’ allocation. R-Goura's distinguishes itself by offering a dynamic, rotating menu for a standard 4-course meal that is high in demand.
The Economic problems for R-Goura's Mess:
To provide financial predictability for students, the institute mandates that subscription rates are strictly fixed for the entire semester. R-Goura's cannot alter its prices in between semester (Price inelastic), regardless of fluctuations in commodity prices, supply chain disruptions, or shifts in student preferences .
Let us assume that at the start of the semester, the equilibrium price for a semester-long premium mess subscription under normal market conditions is calculated to be ₹15,000 per student. At this rate, exactly 450 students want to join, matching the mess’s optimal operational capacity.
However, the student senate and administration cap the maximum allowable semester rate at ₹12,000 per student. Midway through the semester, a sudden surge in gas prices, wholesale vegetable and fuel prices happened due to US-Iran geopolitical tensions, resulting in a shift in the operational cost structures across campus.
Answer the subquestions based on your understanding of how supply, demand, and market equilibrium principles apply to this case study.

If the administration decides to eliminate the random allocation and allows R-Goura's to adjust its price to clear the market after the commodity price inflation (Qs2 =−270+0.04P), what will be the new equilibrium price (Pnew*) to match the demand (Qd =750−0.02P)?

  1. A

    P* = ₹19,500

  2. B

    P* = ₹16,000

  3. C

    P* = ₹15,000

  4. D

    P* = ₹17,000

Show answer

Correct answer

  • D

    P* = ₹17,000

Question 21

+2.5 marksOne correct option

Saturn solutions decided to replace their existing computing systems with high-speed computing devices. Their purchase department conducted market research and identified the top 4 vendors- ABC, DEF, GHI and JKL, each being asked to submit their quotes also known as RFQ. This quote is based on

  1. A

    Problem recognition

  2. B

    General description of needs

  3. C

    Request for information

  4. D

    Problem recognition, General description of needs & Request for information

  5. E

    None of these

Show answer

Correct answer

  • E

    None of these

Question 22

+2.5 marksOne correct option

The finance department of Saturn solutions had a total budget of 50 lakhs. They wanted a total of 50 laptops. All the vendors gave their best prices and there was no scope for further negotiation. While ABC quoted a price of 70,000 INR/ laptop, DEF, GHI and JKL quoted INR 95,000, 1 lakh and 1.1 lakh/ laptop respectively. Which vendor got eliminated and the role played by finance department was

  1. A

    JKL, Decision Making Unit

  2. B

    JKL, Gatekeepers

  3. C

    JKL, Influencers

  4. D

    JKL, Decision makers

Show answer

Correct answer

  • B

    JKL, Gatekeepers

Question 23

+5 marksOne correct option

The DMU of Saturn solutions now had a tough job to do. They had to select one vendor out of the three choices they had (ABC or DEF or GHI). They decided to rate the three vendors. A total of 4 CSF/ KSF were chosen. Brand Image, Product Quality, Service Quality, and Market feedback. Equal weightage was allocated across the 4 KSFs. While GHI scored high on brand image, product quality and market feedback, they did poorly on service quality. DEF scored high on service quality but had moderate scores on the rest. ABC had moderate scores throughout. You need to rate them on a scale of 1-5, where 1 is the least score, 5 being the highest and 3 being moderate.
The final scores of ABC, DEF and GHI are

  1. A

    4, 3.5 and 3

  2. B

    3, 4 and 3.5

  3. C

    3, 3.75 and 4

  4. D

    3.5, 3 and 4

  5. E

    None of these

Show answer

Correct answer

  • E

    None of these