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Business Data Management · Quiz 1 · 19 Jul 2026 · May 2026 term

Question 23: The DMU of Saturn solutions now had a tough job to do. T…

Question 23

+5 marksOne correct option

The DMU of Saturn solutions now had a tough job to do. They had to select one vendor out of the three choices they had (ABC or DEF or GHI). They decided to rate the three vendors. A total of 4 CSF/ KSF were chosen. Brand Image, Product Quality, Service Quality, and Market feedback. Equal weightage was allocated across the 4 KSFs. While GHI scored high on brand image, product quality and market feedback, they did poorly on service quality. DEF scored high on service quality but had moderate scores on the rest. ABC had moderate scores throughout. You need to rate them on a scale of 1-5, where 1 is the least score, 5 being the highest and 3 being moderate.
The final scores of ABC, DEF and GHI are

  1. A

    4, 3.5 and 3

  2. B

    3, 4 and 3.5

  3. C

    3, 3.75 and 4

  4. D

    3.5, 3 and 4

  5. E

    None of these

Show answer

Correct answer

  • E

    None of these

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Question 23 of 23 in the IIT Madras BS Business Data Management (BDM) Quiz 1 paper sat on 19 Jul 2026, in the May 2026 term (Business Data Management 16 Jul 26). It carries 5 marks.

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