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Business Data Management · End Term · 13 Apr 2025 · January 2025 term

Question 9: PayBuddy conducted an A/B test to understand if their new…

Question 9

+2 marksOne correct option

PayBuddy conducted an A/B test to understand if their new Funding Instrument recommendation strategy works well. Following are the details of the control and treatment groups. From the given table, which of the following statements are true?
i. Value of Credit transactions increased with the new recommendation strategy
ii. Value of Debit transactions increased with the new recommendation strategy
iii. Value of both Credit and Debit transactions increased with the new recommendation strategy iv. Value of Credit transactions decreased with the new recommendation strategy
v. Value of Debit transactions decreased with the new recommendation strategy

  1. A

    Both (i) & (v)

  2. B

    Only (iii)

  3. C

    Only (i)

  4. D

    Both (ii) & (iv)

  5. E

    Only (v)

Show answer

Correct answer

  • D

    Both (ii) & (iv)

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Question 9 of 24 in the IIT Madras BS Business Data Management (BDM) End Term paper sat on 13 Apr 2025, in the January 2025 term (IIT M DIPLOMA FN EXAM QDD1 13 Apr 2025). It carries 2 marks.

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