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Business Data Management · End Term · 13 Apr 2025 · January 2025 term

Question 3: In a saturated smartphone market where 70% of current use…

Question 3

+1 markOne correct option

In a saturated smartphone market where 70% of current users express interest in upgrading their phones in the next two months, and the no. of new smartphone users remain unchanged, what should companies/manufacturers prioritize?

  1. A

    Expand distribution channels to reach untapped geographic regions.

  2. B

    Focus on females as their target customers.

  3. C

    Invest in research and development to create innovative features for new customers.

  4. D

    Develop targeted upgrade incentives and promotions for current users looking to replace their old devices

Show answer

Correct answer

  • D

    Develop targeted upgrade incentives and promotions for current users looking to replace their old devices

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Question 3 of 24 in the IIT Madras BS Business Data Management (BDM) End Term paper sat on 13 Apr 2025, in the January 2025 term (IIT M DIPLOMA FN EXAM QDD1 13 Apr 2025). It carries 1 mark.

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