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Market Research · Quiz 2 · 2 Apr 2023 · January 2023 term · Set QPE3

Question 4: Top of mind brand awareness

Question 4

+2 marksOne or more correct options

Given below are a series of measures. Please classify them into the study type that they are likely to come into. Some of the measures can come in more than one kind of study, so multiple responses are ok and answer the given subquestions.

Top of mind brand awareness

Select all that apply.

  1. A

    Brand health

  2. B

    Customer satisfaction

  3. C

    Ad pretesting

  4. D

    Product testing

  5. E

    Concept testing

  6. F

    Employee satisfaction

  7. G

    Chanel satisfaction

Show answer

Correct answers

  • A

    Brand health

  • C

    Ad pretesting

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Question 4 of 25 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 2 Apr 2023, in the January 2023 term (IIT M DEGREE AN3 EXAM QPE3 02 Apr 2023). It carries 2 marks.

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