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Market Research · Quiz 2 · 2 Apr 2023 · January 2023 term · Set QPE3

Question 17: If an ad fails to cut through the clutter but does well …

Question 17

+1 markOne correct option

If an ad fails to cut through the clutter but does well on forced exposure, it can still be launched since media expenditure can ensure cut-through

  1. A

    TRUE

  2. B

    FALSE

Show answer

Correct answer

  • B

    FALSE

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Question 17 of 25 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 2 Apr 2023, in the January 2023 term (IIT M DEGREE AN3 EXAM QPE3 02 Apr 2023). It carries 1 mark.

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