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January 2023 term · Market Research · BSMS3002

Market Research End Term: 30 April 2023 (January 2023 term)

The IIT Madras BS Market Research (Market Research) End Term paper sat on 30 Apr 2023, in the January 2023 term: 20 questions for 50 marks in 180 minutes. Every question is below with its answer. Take it as a timed mock test to be marked, or read it through first.

Questions
20
Marks
50
Duration
180 min
Numerical
5
MCQ
15
Take as mock testPractise with answers

Updated

Official paper: IIT M DEGREE ET1 EXAM QPE2 S1 30 Apr 2023 · No negative marking.

Question 1

+4 marksNumerical answer

See the data here and calculate the given subquestions

See the data here and calculate the given subquestions

Top of mind awareness for Medimix in %

Show answer

Correct answer: 5

Question 1 on its own page

Question 2

+4 marksNumerical answer

See the data here and calculate the given subquestions

See the data here and calculate the given subquestions

Unaided awareness for Cinthol in %

Show answer

Correct answer: 10

Question 2 on its own page

Question 3

+4 marksNumerical answer

See the data here and calculate the given subquestions

See the data here and calculate the given subquestions

Total awareness for Lux in %

Show answer

Correct answer: 75

Question 3 on its own page

Question 4

+4 marksNumerical answer

See the data here and calculate the given subquestions

See the data here and calculate the given subquestions

Trial to awareness ratio for Pears

Show answer

Correct answer: 0.0

Question 4 on its own page

Question 5

+4 marksNumerical answer

See the data here and calculate the given subquestions

See the data here and calculate the given subquestions

Adoption to trial ratio for Medimix

Show answer

Correct answer: 0.0

Question 5 on its own page

Question 6

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.

Market volume of brands from a retailer dataset?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • D

    Retail audit

Question 6 on its own page

Question 7

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.

The age and SEC profile of the consumers of a particular brand?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • A

    Consumer panel

Question 7 on its own page

Question 8

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.

The share of supermarkets in the sale of a category?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • D

    Retail audit

Question 8 on its own page

Question 9

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.

Which brand is gaining from which other brands in consumer usage?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • A

    Consumer panel

Question 9 on its own page

Question 10

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.

The % of people who watched a TV campaign atleast thrice?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • C

    TV Audience panel

Question 10 on its own page

Question 11

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.

The number of readers of a particular fortnightly?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • B

    Indian Readership Study

Question 11 on its own page

Question 12

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.

The col cms of space bought by a brand’s competitors?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • F

    Press ad expenditure track

Question 12 on its own page

Question 13

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.

The number of people who listen to a particular radio FM station on Saturday?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • E

    Radio Audience Panel

Question 13 on its own page

Question 14

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.

The total TRPs garnered by an ad campaign on TV?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • C

    TV Audience panel

Question 14 on its own page

Question 15

+2 marksOne correct option

Which of the given syndicated studies gives the output mentioned in the options?
Based on the above data, answer the given subquestions.

The total length (number of seconds) of spots on TV for each brand in a category?

  1. A

    Consumer panel

  2. B

    Indian Readership Study

  3. C

    TV Audience panel

  4. D

    Retail audit

  5. E

    Radio Audience Panel

  6. F

    Press ad expenditure track

  7. G

    TV ad expenditure track

  8. H

    Radio ad expenditure track

  9. I

    Prescription audit

Show answer

Correct answer

  • G

    TV ad expenditure track

Question 15 on its own page

Question 16

+2 marksOne correct option

Please see the given situations and indicate which significance test is appropriate in the given subquestions

Comparison of the mean weight of a group of children before and after they are given a food supplement

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

Show answer

Correct answer

  • B

    T test for means, dependent samples

Question 16 on its own page

Question 17

+2 marksOne correct option

Please see the given situations and indicate which significance test is appropriate in the given subquestions

Comparison of the average monthly sales from 5 different outlets over a 6 month period. Each outlet is running a different consumer offer for the brand

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

Show answer

Correct answer

  • D

    ANOVA

Question 17 on its own page

Question 18

+2 marksOne correct option

Please see the given situations and indicate which significance test is appropriate in the given subquestions

Comparison of the brand awareness % age before and after an ad campaign

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

Show answer

Correct answer

  • C

    Z test for proportions

Question 18 on its own page

Question 19

+2 marksOne correct option

Please see the given situations and indicate which significance test is appropriate in the given subquestions

Comparison of the satisfaction mean score between a brand and its main competitor. Assume their respective customers are different sets of people with no customers in common

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

Show answer

Correct answer

  • A

    T test for means, independent samples

Question 19 on its own page

Question 20

+2 marksOne correct option

Please see the given situations and indicate which significance test is appropriate in the given subquestions

Understanding whether the male-female ratio in a randomly drawn sample is the same as male-female ratio in the population

  1. A

    T test for means, independent samples

  2. B

    T test for means, dependent samples

  3. C

    Z test for proportions

  4. D

    ANOVA

  5. E

    Chi square

Show answer

Correct answer

  • E

    Chi square

Question 20 on its own page