Question 7
The FY 2022 vs FY 2021 segment-wise order volume growth chart shows Beauty & Personal Care leading at 143.3%, while Electronics & Home Appliances grew only 34.7%. What is the most reasonable business inference from this disparity?
Electronics products are declining in overall demand
Beauty & Personal Care is transitioning rapidly to online channels from offline, likely driven by factors like D2C brands and social commerce, while Electronics already had higher online maturity
Electronics companies are deliberately reducing online sales
Beauty products are inherently more profitable than electronics