Question 4
Nykaa (beauty-focused) and Flipkart (multi-category platform) both sell cosmetics online. Which of the following best explains why a customer might prefer buying from Nykaa over Flipkart for beauty products, despite Flipkart offering the same brands?
Nykaa always offers lower prices than Flipkart on cosmetics
Nykaa provides curated expertise, specialist content, and category-specific trust that a general platform cannot replicate easily
Flipkart does not have a return policy for beauty products
Platform companies are legally restricted from selling beauty products