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Business Analytics · End Term · 31 Aug 2025 · May 2025 term · Set QDB3

Question 10: | TV Program ID | CTRP | P (in Lakhs) | R (in Lakhs) | |…

Question 10

+2 marksNumerical answer

The Following Comprehension and Related Subquestions are Purely Hypothetical Table-2 provides the Cumulative Television Rating Points (CTRP), money spend on promotion (in Lakhs, denoted by “P”), and the advertisement revenue (in Lakhs, denoted by “R”) generated over a one-month period for 8 different television programs. The Revenue a TV show makes is the Dependent Variable. Using this data, answer the given subquestions.

TV Program IDCTRPP (in Lakhs)R (in Lakhs)
TVP0011331.1111.97
TVP0021111.0410.53
TVP0031290.9711.24
TVP0041170.799.87
TVP0051300.1312.83
TVP0061541.0812.95
TVP0071491.4714.07
TVP008901.049.22

Table-2

What is the total variability in the dependent variable? [Note: Enter your answer in decimal rounded to two decimal places. For example, if your answer is 1.235 then enter the answer as “1.24”]

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Correct answer: 19.5 (accepted within ±1.5)

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Question 10 of 30 in the IIT Madras BS Business Analytics (Business Analytics) End Term paper sat on 31 Aug 2025, in the May 2025 term (IIT M DIPLOMA FN EXAM QDD1 31 Aug 2025). It carries 2 marks.

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