Question 16
Treatment improved both metrics
Treatment improved conversion but reduced transaction value
Control performed better on all metrics
No significant difference between groups
Treatment improved both metrics
Treatment improved conversion but reduced transaction value
Control performed better on all metrics
No significant difference between groups
Correct answer
Treatment improved conversion but reduced transaction value
Question 16 of 23 in the IIT Madras BS Business Data Management (BDM) End Term paper sat on 31 Aug 2025, in the May 2025 term (IIT M FOUNDATION AN EXAM QDF3 31 Aug 2025). It carries 2 marks.