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Business Data Management · End Term · 21 Dec 2025 · September 2025 term

Question 29: You are analyzing "Basket Co-occurrence" (Market Basket …

Question 29

+1.5 marksOne correct option

You are analyzing "Basket Co-occurrence" (Market Basket Analysis). You find that [Bread, Milk] has high lift, but [Bread, Butter] has low lift. However, the raw sales volume of [Bread, Butter] is higher than [Bread, Milk]. What does this imply?

  1. A

    Bread and Butter are popular individually, so they appear together frequently, but one does not trigger the need for the other specifically more than average.

  2. B

    People buy Bread and Butter together only by random chance.

  3. C

    The data is corrupted.

  4. D

    You should stop promoting Bread and Milk.

Show answer

Correct answer

  • A

    Bread and Butter are popular individually, so they appear together frequently, but one does not trigger the need for the other specifically more than average.

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Question 29 of 50 in the IIT Madras BS Business Data Management (BDM) End Term paper sat on 21 Dec 2025, in the September 2025 term (Business Data Management 18 Dec 25). It carries 1.5 marks.

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