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Business Data Management · End Term · 13 Sept 2026 · May 2026 term · Set 1

Question 29: Their decided to start with prospecting. Which aspect of…

Question 29

+2 marksOne correct option

EGI opened a new laptop manufacturing facility in Chennai. They were relatively new in the market and competing in a space that already had a lot of well-established brands (hp, apple, Lenovo, Acer etc.).
Based on the above data, answer the given subquestions.

Their decided to start with prospecting. Which aspect of prospecting should their marketing team majorly focus on

  1. A

    Inbound marketing

  2. B

    Outbound marketing

  3. C

    Both Inbound marketing and Outbound marketing

  4. D

    Targeting

Show answer

Correct answer

  • B

    Outbound marketing

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Question 29 of 43 in the IIT Madras BS Business Data Management (BDM) End Term paper sat on 13 Sept 2026, in the May 2026 term (Business Data Management 13 Sep 26 (Session 2)). It carries 2 marks.

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