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Business Data Management, End Term

January 2023 term, 30 Apr 2023, Set QPD1-S2

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Question 1

+2−0Single correct

Which of the following best describes the churn rate?

Select one option

A.
The number of new customers acquired in a given period
B.
The percentage of customers who stop using a product or service in a given period
C.
The amount of money earned from a customer in a given period
D.
The cost of acquiring a new customer

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Which of the following best describes the churn rate? Which of the following goods is likely to have the lowest marginal utility? When does marginal utility become negative?