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Business Data Management, End Term
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A beverage company wants to estimate the annual “Addressable Market” (in ₹) for a new premium coffee brand in India. They purchase a national survey with 10,000 households and the following summary:
● 70% of households consume coffee at least once a week. ● 40% of coffee-drinking households have monthly household income ≥ ₹80,000. ● Among those higher-income coffee-drinking households, the average is: ● 20 cups of coffee per month per household, ● Expected willingness to pay of ₹50 per cup for premium coffee.
Assume this survey is nationally representative of 300 million households in India.
Which is the BEST first step to avoid overestimating the “Addressable Market” for this premium brand?
A beverage company wants to estimate the annual “Addressable Market” (in ₹) for a new premium coffee brand in India. They purchase a national survey with 10,000 households and the following summary:\ ● 70% of households consume coffee at least once a week. ● 40% of coffee-drinking households have monthly household income ≥ ₹80,000. ● Among those higher-income coffee-drinking households, the average is: ● 20 cups of coffee per month per household, ● Expected willingness to pay of ₹50 per cup for premium coffee.\ Assume this survey is nationally representative of 300 million households in India.\ Which is the BEST first step to avoid overestimating the “Addressable Market” for this premium brand? A "Left Join" between Table A (100 rows) and Table B (100 rows) results in a table with 105 rows. What does this definitely prove? You are analyzing market share data for the smartphone industry.\ ● Last year, total market volume was 100 million units; this year it is 105 million units. ● Last year, Company X sold 20 million units; this year its sales volume remained 20 million units.\ Which statement best describes Company X’s performance in terms of market share?