Question 18
Statement with respect to questionnaire design and scales.
Prior experience in reading the results is one of the key criteria in choice of scale.
TRUE
FALSE
Question 18: Statement with respect to questionnaire design and scale…
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TRUE
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Question 18 of 40 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 26 Feb 2023, in the January 2023 term (IIT M DEGREE AN4 EXAM QPE4 26 Feb 2023). It carries 1 mark.
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