Question 1: Part A (Multiple Choice Questions): Each question has fou…

Part A (Multiple Choice Questions): Each question has four choices, out of which only one is the correct answer.(12×3=36 marks)
1. Consider the following images and select the correct option.

A. Image 1 has a faster response due to the absence of the Stroop effect.
B. Image 1 has a slower response due to the presence of the Stroop effect.
C. Image 2 has a slower response due to the absence of the Stroop effect.
D. Image 2 has a faster response due to the presence of the Stroop effect.
2. Consider the figures given below and select the correct statements with respect to visual search.

A. Search in Image A is easier than in Image B
B. Search in Image B is easier than in Image A
C. Both images lead to equally effective search
D. None of the above.
3. The ability of the mind to perceive elements that are closer together as more related than elements that are farther apart represents which of the following given gestalt laws of perceptual organization?

A. Similarity
B. Proximity
C. Continuity
D. Common fate
4.The following image used the Gestalt principle:

A. Connection
B. Figure Ground
C. Continuity
D. Enclosure
5. Which of the following best describes the concept of selection bias in data and analysis? A. The tendency to favor information that confirms one's preexisting beliefs.
B. The unintentional exclusion of certain groups or data points, leading to a skewed
representation of the overall population.
C. The systematic error introduced by relying solely on qualitative data in the analysis. D. The inclination to give more weight to recent data when making decisions.
6. Which of the following images correctly represents the semantically resonant colour assignments?

A. Image 1 and 2
B. Image 2 and 4
C. Image 3 and 4
D. Image 1 and 3
7. What is a potential disadvantage of using Chernoff faces in data visualization?
A. Subjectivity in perception
B. Effective for categorical data
C. Enhanced expressiveness
D. Low sensitivity to scale
8. When depicting the progression of project completion percentages over time, which approach adheres to Weber's law and contributes to clearer data understanding?
A. Applying animation effects to data transitions.
B. Increasing the data resolution to show more decimal places.
C. Using a monochromatic color scheme to reduce visual complexity.
D. Maintaining proportional relationships between data points with uniform axis scaling. 9. When designing a bar chart to showcase sales performance, what can be a practical application of the pop-out effect?
A. Making all bars the same length for consistency.
B. Using a consistent color palette for each bar.
C. Applying a darker shade to the best-performing bar.
D. Avoiding axis scaling to maintain proportionality.
10. You have data on the distribution of income levels in a given region. The insights include that the top 15% of earners contribute to 70% of the total income, and the bottom 30% of earners make up only 10% of the total income. Considering this complexity, which data visualization approach would be most suitable?
A. A bar chart comparing the total income of each percentile group.
B. A radar chart illustrating the income distribution across various sectors.
C. A heatmap displaying income brackets with corresponding percentages.
D. A bubble chart showing the relationship between income and education levels.
11. In a study evaluating the effectiveness of a new drug, researchers, aiming for acceptance at an industry-sponsored conference, choose to emphasize positive outcomes and downplay less favorable results. What bias is likely introduced in this scenario?
A. Observer Bias
B. Selection Bias
C. Publication Bias
D. Sampling Bias
12. Imagine you are analyzing the energy consumption patterns of a city over a 24-hour period, considering factors like peak hours and variations in electricity usage. Which type of data visualization chart would be most suitable for representing this continuous data and highlighting the nighttime hours when energy demand is typically lower?
A. Pie Chart
B. Bar Chart
C. Scatter Plot
D. Nightingale Chart