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Design Thinking for Data-Driven App Development · Quiz 2 · 3 Dec 2023 · September 2023 term

Question 8: What is the purpose of dividing the customer journey map …

Question 8

+1 markOne correct option

What is the purpose of dividing the customer journey map into "before," "during," and "after" phases?

  1. A

    To create a fictional storyline.

  2. B

    To ensure that the user follows a predefined script.

  3. C

    To track the emotional state of the user at different stages of product usage.

  4. D

    To provide a structured representation of the user's journey from preparation to completion.

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Correct answer

  • D

    To provide a structured representation of the user's journey from preparation to completion.

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Question 8 of 30 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) Quiz 2 paper sat on 3 Dec 2023, in the September 2023 term (IIT M DEGREE AN2 EXAM QDB2 03 Dec 2023). It carries 1 mark.

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