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Business Analytics · End Term · 3 Apr 2022 · January 2022 term

Question 6: You are conducting a multiple linear regression with sale…

Question 6

+4 marksNumerical answer

You are conducting a multiple linear regression with sales as the dependent variable. Price, quantity and rating score are the independent variables. In the multiple linear regression, you find that the direct effect of price on sales is 0.3, the direct effect of quantity on sales is 0.2 and the direct effect of rating score on sales is 0.4. And, you also know that the effect of price on quantity is 0.2 and the effect of price on rating score is 0.1. What is the total effect of price on sales? NOTE: Enter your answer in two decimal places.

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Correct answer: 0.42 (accepted within ±0.02)

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Question 6 of 33 in the IIT Madras BS Business Analytics (Business Analytics) End Term paper sat on 3 Apr 2022, in the January 2022 term (IIT M FOUNDATION DIPLOMA ENDTERM AN1 3 Apr 2022). It carries 4 marks.

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