Business Analytics · End Term · 11 Dec 2022 · September 2022 term · Set ETD1

Question 29: What type of Conjoint Analysis is performed here?

Question 29

+1 markOne correct option

A manufacturer is going to make a product, and he is exploring possible variants (V1, V2, V3, V4, V5) to it. The variants of the products are determined by 3 attributes (A1, A2, A3). The variant-wise attribute scores are presented in the Table 1. The pair-wise preferences data based on the consumer’s evaluation is going to be collected. Using this information, answer the given subquestions.

What type of Conjoint Analysis is performed here?

A
Choice-Based Conjoint Analysis
B
Adaptive Conjoint Analysis
C
Full-profile Conjoint Analysis
D
Menu-based Conjoint Analysis

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Correct answer

A
Choice-Based Conjoint Analysis

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Question 29 of 31 in the IIT Madras BS Business Analytics (Business Analytics) End Term paper sat on 11 Dec 2022, in the September 2022 term (IIT M DIPLOMA AN1 EXAM ETD1 11 Dec 2022). It carries 1 mark.

Question 29: What type of Conjoint Analysis is performed here?

Question 29

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