Question 1
Which of these situations is likely to cause high bargaining power of suppliers?
Many customers with low brand loyalty
A few large suppliers dominate the market
Many alternative sources of supply
None of these

The IIT Madras BS Business Data Management (BDM) Quiz 2 paper sat on 10 Jul 2022, in the May 2022 term: 20 questions for 20 marks in 120 minutes. Every question is below with its answer. Take it as a timed mock test to be marked, or read it through first.
Which of these situations is likely to cause high bargaining power of suppliers?
Many customers with low brand loyalty
A few large suppliers dominate the market
Many alternative sources of supply
None of these
Correct answer
A few large suppliers dominate the market
What is the main purpose of Porter’s Five Forces Model?
Manage product portfolios
Inform investment appraisal decisions
Decide which product to launch
Analyse competition in a market
Correct answer
Analyse competition in a market
In Porter's five forces model, what is meant by the term 'substitute'?
A substitute is an alternative product or service that performs the same function for the consumer
A substitute refers to an alternative manufacturing process
A substitute is a rival firm offering the same products
A substitute is something else consumers would rather spend their money on
Correct answer
A substitute is an alternative product or service that performs the same function for the consumer
Given the information in the following table, what is the current ratio?
3.75:1
3:1
1:3
1:3.75
Correct answer
3:1
When a company launched a product, its price was Rs.10,000 per unit. After a couple of months, the price of the product was set to Rs. 8,000 per unit. Currently, the product sells at Rs. 5,000 per unit. Then what pricing strategy has the company adopted?
Skimming
Penetration pricing
Peak-load pricing
Psychological pricing
Correct answer
Skimming
Milo has some new competition in the sales of dresses for Diwali. To prevent the competition from being sustainable, Milo puts a notice in the window advertising a half-price sale. What tactic is Milo using here?
None of these
Psychological pricing
Destroyer pricing
Bundle pricing
Correct answer
Destroyer pricing
Which of the following is not a fixed cost?
Monthly rent of Rs. 1000 contractually specified in a one-year lease
An insurance premium of Rs. 50 per year paid last month
A lawyer’s retainer of Rs. 500 per year
None of these
Correct answer
None of these
Demand is inelastic when
A leftward shift of the supply curve raises the total revenue
The good in question has close substitutes
The smaller angle between the vertical axis and the demand curve is less than 45 degrees
Large shifts in the supply curve lead to only small changes in price
Correct answer
A leftward shift of the supply curve raises the total revenue
Producers’ total revenue will decrease if
The price rises and demand is inelastic
Income increases and the good is a normal good
The price rises and demand is elastic
Income falls and the good is an inferior good
Correct answer
The price rises and demand is elastic
If a fall in the price of item-A increases the quantity demanded of item-B, then which of the following statements is correct
A and B are substitutes
A and B are complements
B is a substitute for A, but A is a complement to B
A is a substitute for B, but B is a complement to A
Correct answer
A and B are complements
Last year, Mr. X achieved the title “Richest Man in Asia” for the first time and his happiness was Z utils. This year, Mr. X retained the title of “Richest Man in Asia” and his happiness is Y utils. If Z>Y, then this is an example of what?
Positive marginal utility
Diminishing marginal utility
Diminishing marginal return
None of these
Correct answer
Diminishing marginal utility
If total utility increases, marginal utility _________
Must increase
Must decrease
Must be increasing at an increasing rate
None of these
Correct answer
None of these
Which of the following transactions will improve the quick ratio (choose all that are applicable)?
Sale of goods for cash
Issue of new shares for cash
Storage of goods in inventory
None of these
Correct answers
Sale of goods for cash
Issue of new shares for cash
Which of the following are Implicit costs for a firm (choose all that is applicable)?
The cost of worker wages and salaries
The cost paid for leasing a building for production
The cost paid for production supplies
The cost of wages foregone by the owner of the firm
Correct answer
The cost of wages foregone by the owner of the firm
Economies and diseconomies of scale explain why the
Short-run average fixed cost curve declines so long as output increases
Marginal cost curve must intersect the minimum point of the firm’s average total cost curve
Long-run average total cost curve is typically U-shaped
Short-run average variable cost curve is U-Shaped
Correct answer
Long-run average total cost curve is typically U-shaped
Suppose a customer who purchases only two goods is making a utility-maximizing choice and the price of one of the goods increases. What will happen (choose all that are applicable)?
The consumer’s purchasing power will decrease
The consumer’s total utility will increase
The consumer’s money income will increase
None of these
Correct answer
The consumer’s purchasing power will decrease
Kumbak is hungry and has decided to eat roti at his mess. His total joy after eating the first roti is 20 happiness points. He is still hungry and so he eats another roti, and the total happiness increases to 25 happiness points. Kumbak is still hungry and eats two more roties. His third roti makes his total happiness points as 27. His fourth roti makes it 29 points. Then, suddenly his friend Lakshman enters the mess and decides to join him. So Kumbak decides to eat a fifth and sixth roti which makes his happiness points become 23. Then what is the marginal utility at Kumbak’s ideal number of roties?
Correct answer: 2
The consumption basket of a person for Month-1 and Month-2 is provided in the table below. Given this information, if the income for the person has changed from Rs. 8000 in Month-1 to Rs. 10000 in Month-2, then which of the following statements are true with respect to income elasticity (choose all those that are applicable)?
| Item | % Of Income Spent for Item in Month-1 | % Of Income Spent for Item in Month-2 |
|---|---|---|
| A | 12 | 20 |
| B | 8 | 10 |
| C | 10 | 8 |
| D | 9 | 16 |
| E | 5 | 2 |
| F | 13 | 10 |
| G | 32 | 19 |
| H | 11 | 14 |
Item A is a “normal good”
Item A is a “necessity good”
Item A is a “luxury good”
Item A is an “inferior good”
Item G is a “normal good”
Item G is a “necessity good”
Item G is a “luxury good”
Item G is an “inferior good”
Correct answers
Item A is a “normal good”
Item A is a “luxury good”
Item G is an “inferior good”
If gross profit = net profit + x, which of the following statements is/ are true? (select all that is applicable)
“X” includes variable cost
“X” includes cost of goods sold (e.g.: building, equipment, etc.)
“X” includes cost of expenses (e.g.: operating, interest, taxes, etc.)
None of these
Correct answer
“X” includes cost of expenses (e.g.: operating, interest, taxes, etc.)
When the Marginal Utility is 0
Total utility is maximum
Total utility is minimum
Total utility continues to rise
None of these
Correct answer
Total utility is maximum