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September 2022 term · Business Data Management · BSMS2001

Business Data Management Quiz 1: 16 October 2022 (September 2022 term)

The IIT Madras BS Business Data Management (BDM) Quiz 1 paper sat on 16 Oct 2022, in the September 2022 term: 13 questions for 16 marks in 120 minutes. Every question is below with its answer. Take it as a timed mock test to be marked, or read it through first.

Questions
13
Marks
16
Duration
120 min
MCQ
8
MSQ
1
Numerical
4

Updated

Official paper: IIT M QUIZ 1 FOUNDATION DAD DIPLOMA QPD2 16 Oct 2022 · No negative marking.

Question 1

+1 markOne correct option

Total utility _________ at (a / an) _________ rate when marginal utility is decreasing but positive.

  1. A

    decreases, increasing

  2. B

    increases, decreasing

  3. C

    decreases, decreasing

  4. D

    increases, increasing

Show answer

Correct answer

  • B

    increases, decreasing

Question 2

+1 markOne correct option

Statement 1: She prefers bread over ice cream, and sandwiches over bread.
Statement 2: She derives 100 utility points from eating a slice of bread.
Which of the two utility theories, viz., the Cardinal Utility Theory (CUT) and the Ordinal Utility Theory (OUT), does each of these statements belong?

  1. A

    Statement 1: CUT; Statement 2: OUT

  2. B

    Statement 1: OUT; Statement 2: CUT

  3. C

    Statement 1: CUT; Statement 2: CUT

  4. D

    Statement 1: OUT; Statement 2: OUT

Show answer

Correct answer

  • B

    Statement 1: OUT; Statement 2: CUT

Question 3

+1 markOne correct option

The axes (x and y) of the indifference curve represent:

  1. A

    X: Price; Y: Price

  2. B

    X: Supply; Y: Demand

  3. C

    X: Quantity; Y: Price

  4. D

    X: Quantity; Y: Quantity

Show answer

Correct answer

  • D

    X: Quantity; Y: Quantity

Question 4

+1 markOne correct option

“She was hungry and wanted a Dosa. The app on her phone gave her a better price for a plate of Idlis; so she chose Idli over Dosa. She also wanted to buy a printer. However, the cartridge was very expensive, and thus she had to drop the idea of getting a printer.”
The first purchase decision (Dosa/Idli) is a classic example of _______ goods and the second (printer/cartridge) is an example of _________ goods.

  1. A

    complementary; complementary

  2. B

    substitutable; substitutable

  3. C

    complementary; substitutable

  4. D

    substitutable; complementary

Show answer

Correct answer

  • D

    substitutable; complementary

Question 5

+1 markOne correct option

Assume person X consumes only 2 goods food and books in a month. Also assume that both food and books are normal goods for X. A decrease in the price of food will lead to X’s consumption of books to:

  1. A

    increase owing to substitution effect.

  2. B

    increase owing to negative income elasticity.

  3. C

    increase owing to income effect.

  4. D

    remain unchanged

Show answer

Correct answer

  • C

    increase owing to income effect.

Question 6

+1 markOne correct option

“The amount of at least one of the inputs used remain constant” is an assumption of

  1. A

    Long run production function

  2. B

    Short run production function

Show answer

Correct answer

  • B

    Short run production function

Question 7

+1 markOne correct option

Ram’s toy shop on an e-commerce website was having a dry spell despite him running a price promotion. To boost the sales, he set out a banner on the landing page of the shop that read “Only few hours left for the sale to end!” while he would actually reset the banner every couple of hours. What pricing strategy is Ram is using?

  1. A

    Customer value pricing

  2. B

    Psychological pricing

  3. C

    Contribution pricing

  4. D

    Going rate pricing

Show answer

Correct answer

  • B

    Psychological pricing

Question 8

+2 marksOne or more correct options

See the Demand curves (D1 and D2) in the figure below. Choose all the correct statements pertaining to these curves.

Select all that apply.

  1. A

    An increase in Demand will shift the curve D1 towards D2

  2. B

    A Decrease in Demand will shift the curve D1 towards D2

  3. C

    A Decrease in Demand will shift the curve D2 towards D1

  4. D

    An increase in Demand will not shift the curve D1 towards D2

  5. E

    A Decrease in Demand will not shift the curve D1 towards D2

  6. F

    A Decrease in Demand will not shift the curve D2 towards D1

Show answer

Correct answers

  • A

    An increase in Demand will shift the curve D1 towards D2

  • C

    A Decrease in Demand will shift the curve D2 towards D1

  • E

    A Decrease in Demand will not shift the curve D1 towards D2

Question 9

+2 marksNumerical answer

Consider this hypothetical example: Coca-Cola decreased the price of 300 ml Diet Coke can from INR 40 per can to INR 38. This resulted in consumers buying 7000 cans a week. Before the price drop, consumers bought only 5000 cans a week. In the same week, Pepsi reduced the price of its Black cans by INR 2, which increased the sales of Pepsi Black by a whopping 25%! To add to all the complexity, in the same week, the price of petrol increased by 3%, and that of diesel by 2.5%, resulting in a net decrease in fuel usage by 0.02%. Given all this data, calculate the price elasticity of demand of Diet Coke (round the answer to 2 decimal places).

Show answer

Correct answer: 8.00

Question 10

+2 marksOne correct option

Match the following:

  1. A

    i - 2; ii - 4; iii - 1; iv – 3

  2. B

    i - 4; ii - 2; iii - 1; iv – 3

  3. C

    i - 1; ii - 4; iii - 2; iv – 3

  4. D

    i - 1; ii - 3; iii - 4; iv – 2

Show answer

Correct answer

  • A

    i - 2; ii - 4; iii - 1; iv – 3

Question 11

+1 markNumerical answer

A firm has total assets worth INR 45000000/- of which 10000000/- is illiquid. Its total current liabilities sum up to INR 60000000/-.
Based on the above data, answer the given subquestions.

What is the value of quick ratio (acid-test) (round the answer to 2 decimal places)?

Show answer

Correct answer: 0.565 (accepted within ±0.025)

Question 12

+1 markNumerical answer

A firm has total assets worth INR 45000000/- of which 10000000/- is illiquid. Its total current liabilities sum up to INR 60000000/-.
Based on the above data, answer the given subquestions.

Current ratio for this firm (round the answer to 2 decimal places)?

Show answer

Correct answer: 0.75 (accepted within ±0.025)

Question 13

+1 markNumerical answer

A firm has INR 500000/- as accounts receivable (debtors), while its annual sales turnover is INR 6500000/-. Calculate the firm’s debtor days (round the answer to 2 decimal places).

Show answer

Correct answer: 28.05 (accepted within ±0.05)